<\/p>\n
<\/p>\n
Type:<\/strong> UI UX<\/p>\n Low Sweets is a start up. Started by a biologist whose family, as herself, have struggled with diabetes turned their challenge into a huge triumph by creating scrumptious low-sugar treats that mimic the tast of decadent cakes, smoothies, and creamy chocolates. Turning new habits of healthy eating into a delicious adventure. I created an on-line application to compliment their already existing website, www.lowsweets.com. Keeping their established color palette and photography the application favours their wholesale side of the business.<\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”100″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ bg_image=”38″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” full_height=”yes” scene_position=”center” left_padding_desktop=”10%” right_padding_desktop=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”lo-2″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”50″ left_padding_desktop=”50″ right_padding_desktop=”50″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text css=”.vc_custom_1747856192023{border-bottom-width: 1px !important;padding-bottom: 20px !important;border-bottom-style: solid !important;border-color: #ffffff !important;}” text_direction=”default” el_class=”txt-info”]\n Design a user friendly digital\u00a0experience for everyday consumers focusing on wholesale businesses. The applicaton should be easy to use for businesses, and feel as personal as if you are being guided by a live customer service representative.<\/strong><\/p>\n By leveraging insights from previous interactions, through the integration of ChatGBT, an intelligent search tool integrated into the application, delivering personalised snack suggestions, as well as food pairings to use with your Low Sweets products.<\/strong>[\/vc_column_text][vc_column_text css=”” el_class=”txt-info2″ text_direction=”default”]Businesses often struggle with pairing their complimentary products to use with their main purchases. The overwhelming number of options today can lead to hours of browsing and feeling paralyzed to purchase. To address these challenges and create a satisfying user experience, the use of ChatGBT within the application ensures each recommendation is customised to each business buying products for their stores. ChatGBT pulls this\u00a0information from an exclusive Low Sweets database. This private data base accesses products and recipes and new Low Sweets products, used and tested by Low Sweets to ensure the best tastsing pairings.<\/strong>[\/vc_column_text][vc_column_text css=”.vc_custom_1747856867010{padding-top: 20px !important;}” el_class=”txt-info3″ text_direction=”default”]\n There are two official typefaces for all materials produced for\u00a0\u00a0Low Sweets. The primary typeface is Nimbus Sans. The secondary typeface is Anzo Sans Uber.<\/p>\n Illustrated below are the approved styles. These typefaces are\u00a0available through Adobe Fonts, accessible throughout all Adobe\u00a0programs.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”inn”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text css=”” text_direction=”default”]Primary Typeface [vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”default” bg_color=”#000000″ full_height=”yes” scene_position=”center” left_padding_desktop=”10%” right_padding_desktop=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”lo-1″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-no-footer.php","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/stagingserver3.com\/margaretmiedlar\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stagingserver3.com\/margaretmiedlar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stagingserver3.com\/margaretmiedlar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stagingserver3.com\/margaretmiedlar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stagingserver3.com\/margaretmiedlar\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":43,"href":"https:\/\/stagingserver3.com\/margaretmiedlar\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/stagingserver3.com\/margaretmiedlar\/wp-json\/wp\/v2\/pages\/12\/revisions\/124"}],"wp:attachment":[{"href":"https:\/\/stagingserver3.com\/margaretmiedlar\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Challenge<\/h3>\n
The Outcome<\/h3>\n
Low Sweets\u00a0 \u00a0 Identification Elements<\/h3>\n
Typefaces & Typography<\/h3>\n
\n Nimbus Sans<\/strong><\/p>\nAaBbCc
\n[#0123]<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text css=”” text_direction=”default”]Secondary Typeface
\nAnzo Sans Uber<\/p>\nABC<\/strong>
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bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][image_with_animation image_url=”60″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”40″ bg_position=”center top” background_image_loading=”default” bg_repeat=”no-repeat” full_height=”yes” scene_position=”center” left_padding_desktop=”10%” right_padding_desktop=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”lo-3″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” 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background_image_loading=”default” bg_repeat=”no-repeat” full_height=”yes” scene_position=”center” left_padding_desktop=”10%” right_padding_desktop=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”lo-5″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ 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