{"id":16,"date":"2025-05-19T22:16:57","date_gmt":"2025-05-19T22:16:57","guid":{"rendered":"https:\/\/stagingserver3.com\/margaretmiedlar\/?page_id=16"},"modified":"2025-05-22T20:32:15","modified_gmt":"2025-05-22T20:32:15","slug":"juice1340","status":"publish","type":"page","link":"https:\/\/stagingserver3.com\/margaretmiedlar\/juice1340\/","title":{"rendered":"Juice@1340"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”default” bg_color=”#000000″ full_height=”yes” scene_position=”center” left_padding_desktop=”10%” right_padding_desktop=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”ju-1″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”121″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”cola1″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”90vh” custom_height_phone=”500″][\/vc_column][vc_column top_padding_desktop=”50″ bottom_padding_desktop=”50″ left_padding_desktop=”50px” right_padding_desktop=”50px” top_padding_tablet=”60″ bottom_padding_tablet=”60″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” el_class=”txt1″ text_direction=”default”]\n

Juice @1340<\/h1>\n

 <\/p>\n

Type:<\/strong> Digital Marketing<\/p>\n

Juice@1340 owners Derrick Westbrook, Danielle Lewis, and Tim Williams take an inclusive approach with wine and spirits. A wine shop and bar in the West Loop run by Westbrook \u2014 a star sommelier who’s worked at lauded restaurants namely Elizabeth and Next. Williams has worked with Pour Souls, a consultancy which throws pop-ups to show customers how to mix proper drinks. Lewis has worked for BokaRestaurant Group at restaurants like GT Fish & Oyster and GT Prime, overseeing cocktail programs for several of their James Beard Award-winning venues.<\/strong><\/p>\n

Westbrook says, “That’s what makes us dangerous in the field. We have three people who have been in this business for a long period of time, who are at the top of their games.”<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ bg_image=”118″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” full_height=”yes” scene_position=”center” left_padding_desktop=”10%” right_padding_desktop=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”ju-2″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”50″ left_padding_desktop=”50″ right_padding_desktop=”50″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text css=”.vc_custom_1747943591057{border-bottom-width: 1px !important;padding-bottom: 20px !important;border-bottom-style: solid !important;border-color: #ffffff !important;}” text_direction=”default” el_class=”txt-info”]\n

The Challenge<\/h3>\n

Design engaging Instagram posts to promote Juice\u2019s weekly, bi-weekly and pop-up events. The challenge was to design posts with some consistency within existing eclectic posts. Plan and track campaigns and collaborate on creative assets.<\/p>\n

The Outcome<\/h3>\n

By using modern typefaces, clean typography and color, I created design templates for three regular events at Juice, Community Tastings every Tuesday, Wine + Music every Thursday and Soulful Saturdays, a weekly event. Juice wound up gaining brand recognition and followers online, which increased attendance at their events.[\/vc_column_text][vc_column_text css=”” el_class=”txt-info2″ text_direction=”default”]Kribi Coffee’s mission is about building a local community that values hard work, innovation and fair trade. Redesigning three blended coffee bags, Happy Face, Love is Love, and Mt Oku. I chose the water buffalo for the Happy Face coffee bag to represent the feel good quality of the coffee. The water buffalo is a symbol of strength, tenacity with a powerful presence. The heart, love, to emphasize that all forms of love are valid and to be treated equally. Mt Oku is the largest volcano in Cameroon, it too has a powerful pesence as a symbol of strength, tenacity and resilience.<\/strong>[\/vc_column_text][vc_column_text css=”.vc_custom_1747943690487{padding-top: 20px !important;}” el_class=”txt-info3″ text_direction=”default”]\n

Juice@1340\u00a0 \u00a0Identification Elements<\/h3>\n

Typefaces & Typography<\/h3>\n

There are two official typefaces for all materials produced by Juice@1340. The primary typeface is Bilo. The secondary typeface is Anzo Sans Uber.<\/p>\n

Illustrated below are the approved styles. These typefaces are all available through Adobe Fonts, accessible throughout all Adobe\u00a0programs.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”inn”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text css=”” text_direction=”default”]Primary Typeface
\nFranklin Gothic ATF<\/strong><\/p>\n

AaBbCc
\n[#0123]<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text css=”” text_direction=”default”]Secondary Typeface<\/strong>
\nAnzo Sans Uber<\/strong><\/p>\n

ABC<\/strong>
\n[#0123]<\/strong><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text css=”” text_direction=”default”]\n

Color Palette<\/strong><\/h3>\n

A distinctive color system has been developed for use on packaging, stationery and other Kribi Coffee communications. 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