The Challenge
Design a user friendly digital experience for everyday consumers focusing on wholesale businesses. The applicaton should be easy to use for businesses, and feel as personal as if you are being guided by a live customer service representative.
The Outcome
By leveraging insights from previous interactions, through the integration of ChatGBT, an intelligent search tool integrated into the application, delivering personalised snack suggestions, as well as food pairings to use with your Low Sweets products.
Businesses often struggle with pairing their complimentary products to use with their main purchases. The overwhelming number of options today can lead to hours of browsing and feeling paralyzed to purchase. To address these challenges and create a satisfying user experience, the use of ChatGBT within the application ensures each recommendation is customised to each business buying products for their stores. ChatGBT pulls this information from an exclusive Low Sweets database. This private data base accesses products and recipes and new Low Sweets products, used and tested by Low Sweets to ensure the best tastsing pairings.
Low Sweets Identification Elements
Typefaces & Typography
There are two official typefaces for all materials produced for Low Sweets. The primary typeface is Nimbus Sans. The secondary typeface is Anzo Sans Uber.
Illustrated below are the approved styles. These typefaces are available through Adobe Fonts, accessible throughout all Adobe programs.
